Commonly, in my conversations with clients, this question seems to pop up quite a lot. And as I delve further into the conversation with them with a few more questions, I find that what the client really wants is peace of mind, stability, reduced risks and getting them to their goals in the safest way possible.

Then why is it that the question starts off with what can get them the highest returns? It is unfortunate that this is how the human mind compartmentalize and thinks without the understanding of human behaviour behind investing. And that is the reason why many investors actually lose money over their experience of investing and they say that investments do not work for them, so the safest option will be to keep money in the bank.

Instead, we turn the question around and ask what is it about money that is most important to them? At first, this might seem like an unimportant question to them. However, as we continue the conversation, it takes away the focus on products and shifts the focus towards life and their personal goals and achievements.

Your life plan sets the direction for your financial plan.

When we start to uncover what they really want to achieve in their lives and why it is important to them, safety and reduction of risks begin to appear stronger in the conversation. And most of the time, they come to a realization that they do not need the highest returns. What they really want is to get to their personal goals and objectives using strategies that are evidence based.

Reduce risks, higher expected returns without speculation

After a person learns about how markets work, they start to think about how to reduce risks significantly especially for very large goals of retirement funds and tilts their entire portfolio towards the areas of higher expected returns without the need to time the markets or speculate.

Create a Spending plan

In a recent case we were working on recently, they started off by asking what is the product that can give them the highest returns. Most of the time, that is not their personal objective. Due to smart and proper planning, they actually were able to create a plan to spend more than what they are doing right now. The best part is that they do not need to take excessive risks and they only need to take on a measured approach. And with a differentiated approach (with us) towards getting them to their own goals, they came out of the meeting with much more clarity and confidence of their future.

Deep education, deep conviction

The process of education takes time and a reshaping of the way we think when a person looks at wealth management. I probably went through at least 10-15years of trial and error, going through many mistakes before I finally came to a conclusion that I will not be able to do this on my own. And I have to acknowledge that there is smarter way to invest and grow wealth which is the change of strategy for myself over the past 3-4 years. This helped me to ease my burden of tracking markets constantly and focus on my personal life goals instead. Volatile emotions are removed and the value of wealth through investments has grown by more than 10x over time.

So in summary, what clients really want is not which products that can get them the highest returns, but they want to be able to get to their own personal goals, with no need for speculation and reduce their risks to the bare minimum, especially when you are going to be growing wealth to at least 7 figures.

If you would like to find out more, you can have an initial chat with us, at our cost to see if there is a fit. Not everyone appreciate our value in the work we do, but if there is, we can continue the conversation further if there is a match.